Internet Marketing Services
5.0 Rating on GoogleBefore the numbers
The table totals employers across Benton County AR, but customers do not search the whole county. A homeowner in Pea Ridge looks for a roofer who covers Pea Ridge, and a diner in Siloam Springs looks for a restaurant in Siloam Springs. The 231 real estate offices in the county are not 231 rivals for any single search. They are spread over a string of towns, so the competition you face depends on your base and the towns you serve. Use the table to see which trades are crowded overall, then use the coverage map to see where.
The measure that does the sorting is employer locations per 10,000 residents, set against the typical county (the median among counties with 20,000 or more people). A ratio of 1 means the trade looks like the typical county; 2.7 means more than twice as many employers per resident. It is a rough measure, since a trade serving visitors or the whole region draws customers from beyond the county. It is still the fairest starting point for business data in Benton County, Arkansas.
The fifteen trades
| Trade | Employer locations, 2022 | Per 10,000 residents | Against the typical county | Of every 100, under 10 staff | Locations with 20+ staff | Growth since 2017 |
|---|---|---|---|---|---|---|
| Residential remodelers | 98 | 3.2 | 1 times | 92 of 100 | 0 | +48.5 percent |
| Roofing contractors | 23 | 0.7 | 0.9 times | 83 of 100 | 3 | +76.9 percent |
| Electrical contractors | 92 | 3 | 1.3 times | 75 of 100 | 7 | +39.4 percent |
| Plumbing, heating and air-conditioning contractors | 108 | 3.5 | 1.1 times | 84 of 100 | 5 | +20 percent |
| Insurance agencies and brokerages | 128 | 4.1 | 1.1 times | 95 of 100 | 0 | +36.2 percent |
| Real estate agents and brokers | 231 | 7.4 | 2.7 times | 97 of 100 | 3 | +86.3 percent |
| Law offices | 95 | 3.1 | 1 times | 87 of 100 | 3 | +11.8 percent |
| Accounting and CPA firms | 46 | 1.5 | 1.1 times | 87 of 100 | 0 | +21.1 percent |
| Janitorial services | 117 | 3.8 | 2.2 times | 76 of 100 | 13 | +23.2 percent |
| Landscaping services | 90 | 2.9 | 0.9 times | 89 of 100 | 3 | +52.5 percent |
| Physicians offices | 154 | 5 | 1.2 times | 64 of 100 | 29 | +31.6 percent |
| Dentists | 116 | 3.7 | 1.3 times | 72 of 100 | 5 | +10.5 percent |
| Full-service restaurants | 190 | 6.1 | 0.9 times | 34 of 100 | 91 | +1.6 percent |
| General automotive repair | 46 | 1.5 | 0.6 times | 83 of 100 | 0 | +12.2 percent |
| Beauty salons | 59 | 1.9 | 1 times | 85 of 100 | 0 | +37.2 percent |
Census County Business Patterns, 2017 and 2022, employer locations only. The typical county is the median county with 20,000 or more residents.
Size mix
The staff-size columns say who the competition is. Real estate is almost all small shops, with 97 of every 100 locations under 10 staff and only 3 with 20 or more. Restaurants are the opposite: only 34 of every 100 are that small, and 91 locations have 20 or more staff. Physician offices are a mix, with 64 of every 100 under 10 staff and 29 large ones, and dentists have 5 large locations against 72 of every 100 small ones.
A trade of small shops competes on reviews, a clear town page and being the first call. A trade with larger operations competes on location pages, hiring pages and a brand people recognize. Neither is better, but they need different marketing, and the table shows which describes yours.
Three groups
Real estate agents and brokers lead at 7.4 per 10,000 residents, 2.7 times the typical county. Janitorial services come next at 2.2 times, then dentists at 1.3, electrical contractors at 1.3 and physician offices at 1.2.
Insurance (1.1 times), plumbing, heating and air-conditioning (1.1), accounting (1.1), law offices (1), remodelers (1) and beauty salons (1) sit near one. Competition here is similar to a typical county, but the places you serve may differ.
Restaurants (0.9 times), roofing (0.9), landscaping (0.9) and general auto repair (0.6) have fewer employers per resident than the median county. Auto repair is the thinnest, with 46 locations.
Growth
Not one of the fifteen trades lost employer locations between 2017 and 2022. Real estate added the most in relative terms, up 86.3 percent from 124 to 231, and roofing rose 76.9 percent, from 13 to 23. Landscaping grew 52.5 percent and residential remodelers 48.5 percent. Restaurants barely moved, from 187 to 190, a gain of 1.6 percent.
Fast growth means more competitors arriving at once, which raises the bar on reviews and site quality. It also means customers are arriving too: the county's population rose 9.4 percent from the 2020 count to the 2023 estimate. Dentists and law offices grew least among the professional trades, at 10.5 and 11.8 percent, so those fields are the steadier ones.
The customers
| Measure | Benton County | Typical Arkansas county | Typical U.S. county |
|---|---|---|---|
| Median household income | $85,269 | $48,129 | $60,522 |
| Median home value | $254,000 | $117,900 | $159,500 |
| Median rent | $1,113 | $713 | $818 |
| Renter households | 32.2 percent | 28 percent | 26.1 percent |
| Residents below the poverty line | 7.9 percent | 18.2 percent | 13.5 percent |
| Adults with a bachelor degree | 35.5 percent | 15.8 percent | 21.1 percent |
Census ACS 5-year estimates, 2018-2022. Typical means the median county.
Building
| Year | New residential units authorized |
|---|---|
| 2021 | 4,356 |
| 2022 | 5,055 |
| 2023 | 4,717 |
| 2024 | 4,453 |
| 2025 | 6,291 |
Census Building Permits Survey, new privately owned housing units authorized by permit.
What to do with it
Where permits are rising, put pages and Maps listings in the towns with new building first. These trades grew 76.9, 52.5, 48.5, 39.4 and 20 percent, so expect new rivals too. Start with Google Maps and local SEO.
With so many employers, the town name is not enough. Choose a niche, a neighborhood or a customer type and write content that speaks to it, then build reviews.
91 restaurant locations and 29 physician offices have 20 or more staff, so these are multi-location operations. Each location needs its own page and profile, tracked on its own.
With 46 locations, 0.6 times the typical county, auto repair has room to rank in every town. A clear page for each town you serve may be enough to stand out. A website with town pages helps.
Questions
No. It means a crowded field overall, with 97 of every 100 locations having fewer than 10 staff, so most are small shops. The right target is a niche, a town or a customer type, not the whole county. A new agent in Bella Vista competes against a different crowd than one in Gentry.
None separately. The landscape informs the plan, and the price is the plan price: RankGuarantee™ at $495 a month, Organic Growth at $1,495, $2,495 or $3,495, and paid ads management from $895 with ad spend separate. There is no setup fee and no contract, and the data comes with the work.
They come from the Census County Business Patterns for 2017 and 2022, the latest full years in our data, plus the Building Permits Survey for new homes. They count employer locations only, and they are a snapshot, not live numbers, so treat them as a direction and not a headcount.
The fifteen trades are a sample of common service businesses. If yours is missing, we can look at comparable trades and use the same county data for the towns you serve, then build the plan from your own customer questions. Tell us what you sell and where you work.
No trade of the fifteen lost employer locations between 2017 and 2022. Restaurants were nearly flat, from 187 to 190, and the slowest-growing professional trades still added locations, so the pressure comes more from who arrives than from who leaves.
Because a trade made of small shops competes on reviews and local pages, while one with larger operations competes on locations, hiring and brand. 72 of every 100 dentist offices have under 10 staff, against 83 for auto repair, but dentists also have 5 large locations.
Not directly. Permits show new homes being approved each year, not the weeks when you will be busiest. Use them to guess where demand is moving, then rely on your own calendar for timing. The permit table is for the direction of growth, not the calendar, and it covers the whole county, not one town.
The table tells you who you are up against. The coverage map shows where you can reach, and the service pages explain how to be found in the places that matter. Start with the trade table, then pick the towns, then pick the service.
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